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1.
Strategy
Our
direct marketing experts spend time with
you to learn about your marketing objectives
& business challenges. Based on this
knowledge, we develop a precision e-mail
marketing strategy that makes you successful.
2.
Program Development
Our in-house
designers & copywriters
create
cutting-edge campaigns that break
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through
the clutter & reinforce your brand positioning.
We generate & precisely segment campaign lists
through analysis of our mailing lists. We build
test plans to ensure that the messages are working,
& perform any necessary integration with your
web site or other internal systems.
3. Delivery
Our company provides ultimate
flexibility by offering the choice of a fully
outsourced campaign delivery option. Leverage
our expertise & thorough quality controls
for your most mission critical campaigns to benefit
from our robust Precision Marketing Platform.
4. Response Management
What happens when the customer hits the 'Reply'
button? The unique, two-way power of e-mail is
really leveraged. Our state-of-the-art response
management capabilities combine automated response
technology & provide a personal touch in responding
to all replies, registrations, inquiries or other
feedback.
5. Analysis
So how did it
go? The precision marketing loop is closed when
we apply knowledge from each campaign to refine
future strategies. Post-campaign reporting incorporates
RFM analysis, click-through to conversion analysis,
& ROI measurement. If you're looking for hard-core
analysis or predictive modeling, our staff statisticians
& data mining PhD's are ready to go.
