Customer Relations:

Customer Satisfaction
(click to see sample)
A fast survey to get opinions on a company and its products/services

Satisfaction with Customer Service
Find out how your customer service department rates with the public

Service Evaluation
What are the opinions on a specific service currently on the market

Marketing:

Advertising Effectiveness
Determine how consumers feel about a specific advertisement

Awareness, Attitudes & Usage
What are views about a brand and a specific product within that brand

Concept Test (Non-Packaged Good)
Determine consumer opinions and attitudes toward a big-ticket product

Concept Test (Service)
What are the views regarding the features and benefits of a specific service

Concept Test: Packaged Goods
A fast survey to determine opinions on a specific packaged product

Concept Test: Selecting A Name
Determine consumer opinions and attitudes toward product names

Pricing Survey
Determine how much consumers would pay for a specific product/service

Product Evaluation (Existing Product)
What are the opinions on a specific product currently on the market

Product/Service Design & Customer Requirements
What are opinions on ways to better design or improve a product/service

Web-based Companies:

Ecommerce Site - Customer Service Evaluation
Find out how your site's customer service department rates with the public

Web Site Content Survey
Get specific user feedback on what users like most (and least) on a site

Web Site Visitor Profile
Determine who's visiting a site and a demographic profile of users


 

How to Build Better Surveys

Clearly identify survey objectives
Identify your target audience
Use funnel method: Start with broad questions, then get detailed
Survey should flow and have a logical progression
Keep style and grammar consistent and clear
Use "rating" or "scale" questions to clarify responses
Pre-test questions before launching survey

 

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